BYCC THE LOGO FOR CHELSEA-CLAIRE DISTILLS HER PHOTOGRAPHIC STYLE INTO A SHARP, EDITORIAL MARK. THE SLANTED SANS-SERIF “BY” CONTRASTS WITH THE MORE GROUNDED SERIF “CC,” STRIKING A BALANCE BETWEEN MODERN EDGE AND CLASSIC ELEGANCE. THE FRAGMENTED, MIRRORED EFFECT OF THE SANS-SERIF ADDS A CONTEMPORARY TWIST, MAKING THE DESIGN FEEL FLEXIBLE AND DYNAMIC. A PARED-BACK COLOR PALETTE WAS CHOSEN TO KEEP THE FOCUS ON HER PHOTOGRAPHY, REINFORCING THE BRAND’S CONTEMPORARY IDENTITY. TEAM: ADAM RETERSKI, CHELSEA WILEMAN