Chelsea Claire is a photographer and multidisciplinary storyteller, originally from the High Country of Victoria, Australia, now based in Austria and working across Europe. With a worldwide client base, she focuses on portraiture, fashion, editorial, and still life.

The identity pairs sans and serif typefaces. A contemporary combination, bold yet subdued. Punchy, yet delicate. The logo abbreviates "by Chelsea Claire," accompanied by a dot element that anchors information and visual points across print and digital spaces. A slightly pointed sphere: perfectly round, yet edged.

The editorial look is completed with a simple typeface, often disjointed or reflected, used as a design element to carry essential information about the image, the model, and the storytelling.