A contemporary pairing of sans and serif typefaces, bold yet subdued. Punchy, but delicate at the same time. The logo is an abbreviation of "by Chelsea Claire". Accompanied by a dot element that helps anchor information and visual points within print and digital spaces. A slightly pointed sphere, perfectly round yet edged. The editorial look is completed with a simplistic type, often disjointed or reflected, used as a design element to convey simple information about the image, the model, and the storytelling.