COLLECTA is a production-based residency and research initiative exploring how contemporary art can be developed through collaboration with industrial and technological production systems. Working between Vienna and Shanghai, it supports international artists in developing and realizing their work in China, while fostering exchange across cultural contexts.

The visual identity developed for COLLECTA draws from the concept of the isovist: the total visible area from a single point in space, shaped by walls, openings, and boundaries. This principle is translated into a visual language built on functional signal colours, linking viewpoint, artwork, and exhibition space. The same logic runs through the "C" grapheme, where the form adapts through perspective and evolves based on the viewer's position. COLLECTA operates within this same thinking, extending artistic practice beyond the studio into production, material exploration, and collaboration. The wordmark and typographical exploration reflect this approach throughout, where each element shifts in relation to context rather than staying fixed.

Featuring works and process by Andrea Polichetti, an independent contemporary artist based in Rome, whose practice explores the relationship between time and materiality.

Credits

RETROSKI for COLLECTA. Studio + production footage: Andrea Polichetti.