IN 2023, FAKEFUR—A HIGH-FASHION, DRAG QUEEN-OWNED BRAND—WAS CONCEPTUALIZED, SPECIALIZING IN HAND-DYED FAUX-FUR HATS, COATS, AND ACCESSORIES. THE BRAND REIMAGINES TRADITIONAL GARMENTS THROUGH THE LENS AND ARTISTRY OF DRAG PERFORMERS. THE PHOTOGRAPHY ART DIRECTION FOR THIS CONCEPT WAS ENTIRELY CREATED USING MIDJOURNEY AND REFINED IN PHOTOSHOP, WITH ACCOMPANYING TEXTS COMPOSED VIA OPENAI. TEAM: ADAM RETERSKI